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OTT Marketing: How ALTBalaji’s Campaign Made CARTEL A Huge Success
The OTT platforms are coming up with some of the most interesting and anticipated projects. With the huge viewership these platforms enjoy, makers believe it to be one of the best platforms to launch...
View ArticleTop 10 ‘College Life’ Based Shows Across OTT Platforms
OTT platforms have up their game when it comes to web series. People have shifted their interest and made these platforms their ultimate source of entertainment post the pandemic. While there have been...
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7 Much-Awaited Shows & Movies Releasing In December 2021
OTT platforms have had an amazing run in 2021. People have been so much inclined towards these platforms for their source of entertainment that the production houses have decided to launch some of the...
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Reasons Why Brands Are Shifting Towards OTT Platforms For Advertising
OTT platforms gained considerable importance during the pandemic. A considerable shift has occurred in viewership with more and more people turning to Ott platforms for their daily dose of...
View ArticleHow ‘Stranger Things 4’ Successfully Created Buzz AcrossThe World
Online streaming platforms have become the main source of entertainment around the globe. Platforms like Netflix, Prime, and Hotstar, amongst many others, have gained huge success in the past few...
View ArticleMarketing Strategies That Helped Making ‘Darlings’ A Phenomenal Success
For Indians, cinema has played a very important role. Not only has it been a major source of entertainment, but it has also been one of the most influential platforms in the country. People tend to...
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Marketing Initiatives By ‘Jamtara Season 2’ That Created Buzz Around The Show
The second season of Jamatara premiered on 23rd September 2022 on Netflix India. And this time, the crime thriller drama had a new tagline- ‘Iss baar sabka number lagega’. Written by Trishant...
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How She-Hulk’s Marketing Approach Ensured Success Of Season 1
MCU’s latest She-Hulk: Attorney at Law has become the new rage on social media. It is a unique superhero series that takes inspiration from classic comic book arcs and features Tatiana Maslany as the...
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These Are The Most Watched Movies & Shows On Netflix In 2022
It won’t be wrong to say that Netflix is the most popular OTT platform in India. This year as well, viewers from all over India fondly watched Netflix throughout the year. Netflix has released its...
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Ormax Report: ‘Farzi’ On Prime Video Becomes Most-Viewed SVOD Show
While 2023 marked the big screen’s comeback, the OTT space retained its stronghold. Amazon Prime Video and Disney+Hotstar continued releasing originals, pushing OTT viewership to its peak. Ormax...
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